Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard
Retailer corporate social responsibility: Shedding light on CSR´s Impact on Profit of Intermediaries in Marketing ChannelsInternational Journal of Retail & Distribution Management. Bd. 43. H. 4/5. Emerald 2015 S. 403 - 431
Swoboda, Bernhard; Seibel, Christoph; Schlüter, Andrea
Successful GAM Organisation for Companies that Supply International Retailers and the Role of international Marketing StrategyEuropean Retail Research. Bd. 28. H. 1. Springer Fachmedien Wiesbaden 2015 S. 27 - 48
Schramm-Klein, Hanna; Wagner, Gerhard; Neus, Florian et al.
(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-RetailingFrankfurt, M.: dfv-Mediengruppe 2014 352 S.
Swoboda, Bernhard; Pennemann, Karin
Do International Retailers benefit from being Global in Emerging Countries? A Multilevel Study in ChinaMarketing ZFP - Journal of Research and Mangagement. Bd. 36. H. 2. C.H. Beck 2014 S. 141 - 150
Swoboda, Bernhard
European Retail Research : 2013, Volume 27, Issue I2014. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2014
Swoboda, Bernhard; Berg, Bettina; Dabija, Dan-Cristian
International transfer and perception of retail formats: A comparison study in Germany and RomaniaInternational Marketing Review. Bd. 31. H. 2. Emerald 2014 S. 155 - 180
Swoboda, Bernhard; Olejnik, Edith
Linking Processes and Dynamic Capabilities of International SMEs: The Mediating Effect of International Entrepreneurial OrientationJournal of Small Business Management. Bd. 54. H. 1. Wiley-Blackwell 2014 S. 139 - 161
Swoboda, Bernhard; Elsner, Stefan; Morschett, Dirk
Preferences and Performance of International Strategies in Retail Sectors: An Empirical StudyLong Range Planning. Bd. 47. H. 4. Elsevier BV 2014 S. 319 - 336
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus
Purchasing the Counterfeit: Antecedences and Consequences from Culturally diverse CountriesEuropean Retail Research. Bd. 27. H. 1. Springer Fachmedien Wiesbaden 2014 S. 23 - 41
Swoboda, Bernhard; Pennemann, Karin
Reciprocity of a Retailer’s Corporate Image and Store Image: Moderating Roles of Evaluation Approaches and Corporate Brand DominanceEuropean Retail Research. Bd. 27. H. 2. Springer Fachmedien Wiesbaden 2014 S. 21 - 54