Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Swoboda, Bernhard; Foscht, Thomas; Schramm-Klein, Hanna
Handelsmanagement : Offline-, Online- und Omnichannel-Handel4. Aufl. München: Verlag Franz Vahlen 2019 935 S.
Swoboda, Bernhard; Morbe, Lukas
International Grocery Retailers' Country Environment, Resources and Loyal Performancee. A Cross-classified Multi-level ApproachMarketing ZFP – Journal of Research and Management. Bd. 41. H. 1. München: Beck [u.a.] 2019 S. 4 - 23
Swoboda, Bernhard; Batton, Nadine
National cultural value models and reputation of MNCsCross Cultural & Strategic Management. Bd. 26. H. 2. Bingley: Emerald 2019 S. 166 - 198
Batton, Nadine; Swoboda, Bernhard
Examining the Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations: A cross-national analysisAmerican Marketing Association (AMA) Summer Conference. Boston. 2018
Schramm-Klein, Hanna; Swoboda, Bernhard
Handelsmarken und Handelsmarkenpolitik: Aktuelle Fragen und ForschungserkenntnisseWirtschaftswissenschaftliches Studium (WiSt). Bd. 47. H. 11. München: Vahlen 2018 S. 12 - 19
Swoboda, Bernhard; Sinning, Carolina; Hirschmann, Johannes
International Market Development im Online- und Offline-CommerceService Business Development – Forum Dienstleistungsmanagement. Wiesbaden: Springer Gabler 2018 S. 191 - 227
Swoboda, Bernhard; Morbe, Lukas; Hirschmann, Johannes
International strategy’s effects on retailers’ local implementation and performanceInternational Business Review. Bd. 27. H. 3. Elsevier BV 2018 S. 642 - 653
Batton, Nadine; Swoboda, Bernhard
Investigating Corporate Reputation Dimensions Across Nations: Diverse Roles for Multinational CorporationsEuropean Marketing Academy (EMAC) Conference Proceedings. Glasgow. 2018
Swoboda, Bernhard; Morbe, Lukas; Dabija, Dan-Cristian
An Inter- and Intra-format Perspective on Transfer and Perception of Retail FormatsMarketing ZFP - Journal of Research and Management. Bd. 39. H. 4. C.H. Beck 2017 S. 24 - 36
Swoboda, Bernhard; Huber, Cathrin; Schuster, Tassilo et al.
Corporate Reputation Effects Across Nations: The Impact of Country Distances and Firm-Specific ResourcesManagement International Review. Bd. 57. H. 5. Springer Nature 2017 S. 717 - 748