Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Hirschmann, Johannes; Batton, Nadine; Swoboda, Bernhard
Diverse Roles of Corporate Reputation Dimensions for MNCs: An Analysis across NationsEuropean International Business Academy (EIBA) Conference. Mailand. 2017
Swoboda, Bernhard; Morbe, Lukas; Dabija, Christian
International Transfer and Perception of Retail Formats. An Inter- and Intraformat Comparison Study in Germany, France and RomaniaMarketing ZFP – Journal of Research and Management. Bd. 39. H. 3. 2017 S. 56 - 81
Foscht, Thomas; Swoboda, Bernhard; Schramm-Klein, Hanna
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen6. Aufl. Wiesbaden: Springer Gabler 2017 346 S.
Hirschmann, Johannes; Swoboda, Bernhard
Multilevel Structural Equation Modelling in Marketing and Management ResearchMarketing ZFP. Bd. 39. H. 3. C.H. Beck 2017 S. 50 - 75
Swoboda, Bernhard; Hirschmann, Johannes
Perceptions and effects of cross-national corporate reputationInternational Marketing Review. Bd. 34. H. 6. Emerald 2017 S. 909 - 944
Swoboda, Bernhard; Hirschmann, Johannes
Perceptions and Effects of Cross-National Corporate Reputation: The Role of National CultureAcademy of International Business (AIB) Conference. Dubai. 2017
Weindel, Julia; Swoboda, Bernhard
A Cross-Lagged Analysis of the Reciprocal Effects of Perceived Value and Retail Brand EquityMarketing ZFP - Journal of Business and Marketing. Bd. 38. H. 2. C.H. Beck 2016 S. 92 - 104
Swoboda, Bernhard; Weindel, Julia; Schramm-Klein, Hanna
Crosswise and reciprocal interdependencies within retailers’ multichannel structuresThe International Review of Retail, Distribution and Consumer Research. Bd. 26. H. 4. Informa UK Limited 2016 S. 347 - 374
Swoboda, Bernhard; Hirschmann, Johannes
Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India, Japan, and the United StatesJournal of International Marketing. Bd. 24. H. 3. American Marketing Association (AMA) 2016 S. 1 - 30
Schu, Matthias; Morschett, Dirk; Swoboda, Bernhard
Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence FactorsManagement International Review. Bd. 56. H. 5. Springer Nature 2016 S. 733 - 757