Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Grzeskowiak, Stephan; Sirgy, M. Joseph; Foscht, Thomas et al.
Linking retailing experiences with life satisfaction: The concept of store-type congruity with shopper´s identityInternational Journal of Retail & Distribution Management. Bd. 44. H. 2. Emerald 2016 S. 124 - 138
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Predictors and effects of retail brand equity – A cross-sectoral analysisJournal of Retailing and Consumer Services. Bd. 31. H. 4. Elsevier BV 2016 S. 265 - 276
Swoboda, Bernhard; Schramm-Klein, Hanna; Weindel, Julia
Retail Branding : Handelsunternehmen als Marken : enorme Bedeutung und vielfache Effekte1. Aufl. Frankfurt am Main: dfv´Mediengruppe Fachbuch, Deutscher Fachverlag 2016 351 S.
Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha et al.
Retailer Corporate Social Responsibility Is Relevant to Consumer BehaviorBusiness & Society. Bd. 55. H. 4. SAGE Publications 2016 S. 550 - 575
Swoboda, Bernhard; Foscht, Thomas
Co-operation Activities of Middle-Sized Retailers and Manufacturers in the Fashion Industry—A Look at Competences, Potentials, Realization and Success Factors in Value Chain ActivitiesEuropean Retail Research. Bd. 28. H. 1. Springer Fachmedien Wiesbaden 2015 S. 103 - 118
Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank
Do External and Internal Factors Determine Corporate Reputation Across NationsEuropean Academy of Marketing. Leuven. 2015
Foscht, Thomas; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research : 2013, Volume 27, Issue II2015. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2015
Foscht, Thomas; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research : 2014, Volume 28, Issue I2015. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2015
Swoboda, Bernhard; Puchert, Cathrin; Morschett, Dirk
Explaining the differing effects of corporate reputation across nations: a multilevel analysisJournal of the Academy of Marketing Science. Bd. 44. H. 4. Springer Nature 2015 S. 454 - 473
Swoboda, Bernhard; Elsner, Stefan; Olejnik, Edith
How do past mode choices influence subsequent entry? A study on the boundary conditions of preferred entry modes of retail firmsInternational Business Review. Bd. 24. H. 3. Elsevier BV 2015 S. 506 - 517