Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Swoboda, Bernhard; Elsner, Stefan
What our Name Stands for: Retail Store Owners and their Employees in Store Flyer AdvertisingEuropean Retail Research. Bd. 27. H. 1. Springer Fachmedien Wiesbaden 2014 S. 59 - 78
Swoboda, Bernhard; Olejnik, Edith
A taxonomy of small- and medium-sized international family firmsJournal of International Entrepreneurship. Bd. 11. H. 2. Springer Nature 2013 S. 130 - 157
Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank
Being Global Brands Within a Local Business? Lessons Learned from International RetailersAmerican Marketing Association (AMA) Summer Marketing Educators' Conference. Boston. 2013
Schramm-Klein, Hanna; Steinmann, Sascha; Moschett, Dirk et al.
Do they take it Seriously? The Impact of Corporate Social Irresponsibility on Consumer Behavior in retailingAmerican Marketing Association (AMA) Winter Marketing Educators' Conference. Las Vegas. 2013
Swoboda, Bernhard
European Retail Research : 2012, Volume 26, Issue IIWiesbaden: Springer Fachmedien Wiesbaden 2013
Swoboda, Bernhard; Weiber, Rolf
Grundzüge betrieblicher Leistungsprozesse : Marketing, Innovation, Produktion, Logistik und BeschaffungMünchen: Vahlen 2013 268 S.
Zentes, Joachim; Swoboda, Bernhard; Schramm-Klein, Hanna
Internationales Marketing3. Aufl. München: Vahlen 2013 662 S.
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna
Reciprocal Effects of the Corporate Reputation and Store Equity of RetailersJournal of Retailing. Bd. 89. H. 4. Elsevier BV 2013 S. 447 - 459
Foscht, Thomas; Ernstreiter, Karin; Maloles, Cesar et al.
Retaining or returning? Some insights for a Better Understanding of Return BehaviorInternational Journal of Retail & Distribution Management. Bd. 41. H. 2. Emerald 2013 S. 113 - 134
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna et al.
The importance of retail brand equity and store accessibility for store loyalty in local competitionJournal of Retailing and Consumer Services. Bd. 20. H. 3. Elsevier BV 2013 S. 251 - 262