A Model for Usability in E-Commerce Services : Theoretical Concept and Empirical Evidence
Lee, In (Hrsg). Encyclopedia of E-Commerce Development, Implementation, and Management. Hershey, PA: IGI Global 2016 S. 2332 - 2343
Erscheinungsjahr: 2016
ISBN/ISSN: 1466697873; 978-1-4666-9788-1
Publikationstyp: Buchbeitrag
Sprache: Englisch
Doi/URN: 10.4018/978-1-4666-9787-4.ch167
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Inhaltszusammenfassung
We aim to highlight the major importance of website usability in B2C (Business-to-Consumer) e-commerce for online suppliers of services, suggest a theoretical model of usability in e-commerce services, and provide empirical evidence supporting the validity and predictive value of the model.
Klassifikation
DFG Fachgebiet:
Psychologie
DDC Sachgruppe:
Psychologie
