Prof. Dr. habil. Jan Drengner
Touristik & Verkehrswesen, Hochschule Worms
Drengner, Jan; Sachse, Manuela; Furchheim, Pia
Flow in Consumer Research: A novel ApproachMcGill, A. L.; Shavitt, S. (Hrsg). Advances in Consumer Research, Volume 36, Duluth, MN: Association for Consumer Research. Duluth. 2009 S. 670 - 671
Köhler, Julia; Drengner, Jan; Geier, Ruth
The Significance of Media Effects within Impact Analysis of Major Sports Events: The Case of the Bob and Skeleton World Championships 2008Westerbeek, H.; Fahlström, P. (Hrsg). Best Practices in Sport Facility & Event Management, Proceedings of the 17th EASM European Sport Management Conference 2009, September 16-19, Amsterdam, Netherlands. Amsterdam. 2009 S. 98 - 100
Gaus, Hansjörg; Drengner, Jan; Jahn, Steffen et al.
Toward a Brand Values Scale: Concept and First Empirical StepsReynolds, K.; White, J. C. (Hrsg). Proceedings of the AMA Winter Educators’ Conference 2009 (Consumer Psychology and Behavior track), February 20-23, Tampa, USA. Tampa, USA. 2009 S. 190 - 191
Drengner, Jan; Köhler, Julia; Geissler, Mario
Critical Issues and Pitfalls within Economic Impact Analyses of Major Sports Events: The Case of the Bob and Skeleton World Championships 2008Westerbeek, H. / Fahlström, P. (Hrsg). Best Practices in Sport Facility & Event Management, Proceedings of the 17th EASM European Sport Management Conference 2009, September 16-19, Amsterdam, Netherlands. Amsterdam. 2009
Gaus, Hansjörg; Jahn, Steffen; Kiessling, Tina et al.
Developing a Brand Values Scale Based on Schwartz’s Value SurveyProceedings of the 38th EMAC Conference 2009 (Consumer behavior track), May 26-29, Nantes, France. Nantes, France. 2009
Gaus, Hansjörg; Jahn, Steffen; Drengner, Jan et al.
Developing a Scale to Measure Brand ValuesProceedings of the AMS World Marketing Congress 2009, July 22-25, Oslo, Norway. Oslo, Norway. 2009
Zanger, Cornelia; Drengner, Jan
EventmarketingBruhn, Manfred; Esch, Franz-Rudolf; Langner, Tobias (Hrsg). Handbuch Kommunikation Grundlagen — Innovative Ansätze — Praktische Umsetzungen. Wiesbaden: Springer Gabler 2009 S. 195 - 213
Drengner, Jan; Uhrich, Sebastian
How On-the-spot and Retrospective Evaluations of Positive Emotional Experiences at Festivalscapes Influence Patrons’ Satisfaction and LoyaltyProceedings of the 38th EMAC Conference 2009 (Services Marketing track), May 26-29, Nantes, France. Nantes, France. 2009
Sachse, Manuela; Drengner, Jan; Jahn, Steffen
Negative Effects of Multiple Sponsoring and Ambushing of Mega Sports Events: The Case of FIFA Soccer World Cup 2006 and UEFA Euro 2008Westerbeek, H.; Fahlström, P. (Hrsg). Best Practices in Sport Facility & Event Management, Proceedings of the 17th EASM European Sport Management Conference 2009, September 16-19, Amsterdam, Netherlands. Amsterdam. 2009 S. 236 - 238
Sachse, Manuela; Drengner, Jan
The Dark Side of Sponsoring and Ambushing: Negative Consumer Responses to Stimuli Overload, Stimuli Similarity, and Stimuli AmbiguityProceedings of the 38th EMAC Conference 2009 (Advertising, promotion and marketing communication track), May 26-29, Nantes, France. Nantes, France. 2009