Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Swoboda, Bernhard; Foscht, Thomas
Schriftenreihe Handel und Internationales Marketing (Retaling and International Marketing),“Wiesbaden: Gabler 2008
Foscht, Thomas; Maloles, Cesar; Swoboda, Bernhard et al.
The impact of culture on brand perceptions: a six‐nation studyJournal of Product & Brand Management. Bd. 17. H. 3. Emerald 2008 S. 131 - 142
Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard et al.
Verticalization: The impact of channel strategy on product brand loyalty and the role of involvement in the fashion industryAdvances in Consumer Research. Bd. 35. Association for Consumer Research 2008 S. 188 - 198
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard
What do we Really Know about Foreign Market Entry Strategy Decision? A Meta-Analysis on the Choice Between Wholly-owned Subsidiaries and Cooperative Arrangements50th Academy of International Business (AIB) Annual Meeting Proceedings. Milan. 2008
Swoboda, Bernhard; Haelsig, Frank; Morschett, Dirk et al.
An intersector analysis of the relevance of service in building a strong retail brandManaging Service Quality: An International Journal. Bd. 17. H. 4. Emerald 2007 S. 428 - 448
Foscht, Thomas; Angerer, Thomas; Swoboda, Bernhard et al.
Der demographische Wandel als Herausforderung für das MarketingDemographischer Wandel als unternehmerische Herausforderung. Stuttgart: Schäffer-Poeschel 2007 S. 159 - 173
Schramm-Klein, Hanna; Swoboda, Bernhard; Morschett, Dirk
Internet vs. brick-and-mortar stores - analysing the influence of shopping motives on retail channel choice among internet usersJournal of Customer Behaviour. Bd. 6. H. 1. Westburn Publishers 2007 S. 19 - 36
Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank
Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalersThe International Review of Retail, Distribution and Consumer Research. Bd. 17. H. 3. Informa UK Limited 2007 S. 253 - 282
Janz, Markus; Swoboda, Bernhard
Vertikales Retail-Management in der Fashion-Branche : Konzepte, Benchmarks, PraxisbeispieleFrankfurt, M.: Dt. Fachverl. 2007 315 S.
Swoboda, Bernhard; Janz, Markus
Wertkettengestaltung in der Fashion-Branche — „Vertikales” Marketing von SystemmarkenThexis. Bd. 24. H. 3. Springer Nature 2007 S. 11 - 16