An Empirical Analysis of Location-based Mobile Advertising — Determinants, Success Factors, and Moderating Effects
Journal of Interactive Marketing. Bd. 54. Elsevier 2021 S. 69 - 85
Erscheinungsjahr: 2021
Publikationstyp: Zeitschriftenaufsatz
Doi/URN: 10.1016/j.intmar.2020.08.001
