Prof. Dr. Holger J. Schmidt
FB Wirtschaftswissenschaften, Hochschule Koblenz
- 0261/9528-182
0000-0002-4252-7527
Lückenbach, Florian; Baumgarth, Carsten; Schmidt, Holger J. et al.
To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship OrganizationsCogent Business & Management. Bd. 6. H. 1. 2019 25 Seiten
Schmidt, Holger J.; Berg, Martina
Auswirkungen der Digitalisierung im Marketing : Eine ExpertenstudiePraxisWISSEN Marketing. Bd. 3. H. 1. 2018 S. 153 - 169
Baumgarth, Carsten; Schmidt, Holger J.
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DerMarkentag"Wiesbaden: Springer Gabler 2018 309 S.
Redler, Jörn; Holger, Schmidt
How Diverse is Corporate Brand Management Research? Comparing Schools of Corporate Brand Management with Approaches to Corporate StrategyJournal of Product and Brand Management. Bd. 27. H. 2. 2018 S. 185 - 202
Schmidt, Holger J.; Baumgarth, Carsten
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor modelJournal of Brand Management. Bd. 25. H. 3. Springer 2018 S. 250 - 265
Schmidt, Holger J.; Mason, Roger B.; Bruwer, Juan-Pierré et al.
Access to finance problems for small retail businesses in South Africa : comparative views from finance seekers (retailers) and finance providers (banks)Banks and Bank Systems : international research journal. Bd. 12. H. 2. Sumy: Publishing Company Business Perspectives 2017 S. 20 - 30
Schmidt, Holger J.; Baumgarth, Carsten
Brand Ambassador Programs : an analysis of the 'ghost' of internal branding instruments12th Global Brand Conference. Kalmar. 2017 11 S.
Schmidt, Holger J.; Mason, Roger; Steenkamp, Pieter et al.
Does brand orientation contribute to retailers’ success? An empirical study in the South African marketJournal of Retailing and Consumer Services. Bd. 38. Amsterdam: Elsevier 2017 S. 210 - 222
Schmidt, Holger J.; Baumgarth, Carsten
Empowerment from a “student as customer” perspective: Literature review and development of a framework in the context of higher educationPraxisWissen : German journal of marketing. Bd. 2017. H. 1. Berlin: Arbeitsgemeinschaft für Marketing 2017 18 Seiten
Schmidt, Holger J.; Redler, Jörn
Equally diverse? Investigating the Congruence of Brand Management Research Schools with Approaches to Corporate StrategyBaumgarth, Carsten; Schmidt, Holger J. (Hrsg). Forum Markenforschung 2016. Wiesbaden: Springer Gabler 2017 S. 79 - 100