Prof. Dr. Edith Rüger-Muck
Fachbereich II - Marketing und Personalmanagement, Hochschule für Wirtschaft und Gesellschaft Ludwigshafen
Weinert, S.; Günther, E.; Rüger-Muck, E. et al.
Artificial intelligence in personnel selection and its influence on employer attractivenessMarketing Science & Inspirations. Bd. 15. H. 3. 2020 S. 22 - 35
Weinert, S.; Günther, E.; Rüger-Muck, Edith et al.
Artificial intelligence in personnel selection and its influence on employer attractivenessProceedings of the 9th Cross-Cultural Business Conference 2020. Bd. 15. H. 3. 2020 S. 261 - 272
Piroth, Philipp; Rüger-Muck, Edith; Bruwer, J.
Digitalization in grocery retailing in Germany: An exploratory studyThe International Review of Retail, Distribution and Consumer Research. Bd. 30. H. 5. 2020 S. 479 - 497
Merdian, P.; Piroth, P.; Rüger-Muck, E.
Looking behind eye-catching design: an eye-tracking study on wine bottle design preferenceInternational Journal of Wine Business Research. Bd. 33. H. 1. Emerald Publishing Limited 2020 S. 134 - 151
Piroth, P.; Ritter, M.; Rüger-Muck, E.
Online grocery shopping adoption - do personality traits matter?British Food Journal. Bd. 122. H. 3. Emerald Publishing Limited 2020 S. 957 - 975
Rüger-Muck, Edith; Piroth, Philipp; Ritter, Marc Sebastian
Online Grocery Shopping in Germany: From zero to hero?Baltic Rim Economies Review. Bd. 4. 2020 S. 1 - 39
Weinert, S.; Günther, E.; Rüger-Muck, E. et al.
Mit Vorträgen punkten: Gastvorträge an Hochschulen und deren WirkungPersonalwirtschaft, Sonderausgabe Employer Branding und Personalmarketing. Bd. 8. 2019 S. 28 - 30
Weinert, S.; Günther, E.; Rüger-Muck, E. et al.
The effect of company guest speakers on perceived employer attractivenessMarketing Science & Inspirations. Bd. 14. H. 43. 2019 S. 25 - 36
Weinert, S.; Günther, E.; Rüger-Muck, E. et al.
The effect of company guest speakers on perceived employer attractivenessProceedings of the 8th Cross-Cultural Business Conference 2019. Bd. 1. 2019 S. 343 - 353
Bruwer, J.; Rüger-Muck, E.
Wine tourism and hedonic experience: A motivation-based experiential viewTourism and Hospitality Research. Bd. 19. H. 4. 2019 S. 488 - 502