Kurzfassung

The purpose of this research is to (1) find out which business models can be identified in todays’ vineries, to (2) identify patterns in the paths of successful business model innovation, and to (3) assess whether there are blind spots in the scope of potential business models that have not yet been covered.
Next to a literature review covering the state of the art of research in the field of business model innovation with a particular focus on winemaking, a theoretical framework for the...The purpose of this research is to (1) find out which business models can be identified in todays’ vineries, to (2) identify patterns in the paths of successful business model innovation, and to (3) assess whether there are blind spots in the scope of potential business models that have not yet been covered.
Next to a literature review covering the state of the art of research in the field of business model innovation with a particular focus on winemaking, a theoretical framework for the development of innovative business models is designed, and an empirical study analyzing practical business model innovation amongst German wineries is undertaken. » weiterlesen» einklappen