Kurzfassung

A representative market analysis in context of a statistical validating examination serves as a basis for a market segmentation and subsequent observation in order to determine strategically relevant managerial tasks. The dental market serving as an object of investigation constitutes a complex and dynamic field. For the self-employed dentist, actual managerial challenges amongst other things get determined by demographic and socioeconomic factors, the development of the German health care...A representative market analysis in context of a statistical validating examination serves as a basis for a market segmentation and subsequent observation in order to determine strategically relevant managerial tasks. The dental market serving as an object of investigation constitutes a complex and dynamic field. For the self-employed dentist, actual managerial challenges amongst other things get determined by demographic and socioeconomic factors, the development of the German health care system, an overlapping digitalization of the dental industry, patient-centered care, a constantly changing occupational profile, and some legal aspects.
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