Inhaltszusammenfassung

Although Germany has commonly been considered as one of the mainsprings of the European integration process, the outcome of the 2004 European Parliamentary election in Germany essentially reflected widespread indifference and apathy toward European politics on all sides of the election campaign: the political parties, the media, and the citizenry. On the basis of a survey among campaign managers as well as results from an experimental study on the effects of televised campaign spots, this art...Although Germany has commonly been considered as one of the mainsprings of the European integration process, the outcome of the 2004 European Parliamentary election in Germany essentially reflected widespread indifference and apathy toward European politics on all sides of the election campaign: the political parties, the media, and the citizenry. On the basis of a survey among campaign managers as well as results from an experimental study on the effects of televised campaign spots, this article demonstrates how the big German parties failed to conduct “modern” campaigns while smaller parties were much more successful, introducing some inspiring, target group–oriented, and highly personalized campaigning techniques. The failure of the major German parties to attend to the communicative needs of their voters reinforced the widely shared impression of the European Union as an insignificant level of the political system.» weiterlesen» einklappen

Autoren

Klassifikation

DFG Fachgebiet:
Psychologie

DDC Sachgruppe:
Psychologie