Starten Sie Ihre Suche...


Durch die Nutzung unserer Webseite erklären Sie sich damit einverstanden, dass wir Cookies verwenden. Weitere Informationen

Video Banking - New Age Banking: A customer perception analysis

Norderstedt: Books on Demand 2018

Erscheinungsjahr: 2018

ISBN/ISSN: 978-3-7460-9945-3

Publikationstyp: Buch

Sprache: Englisch

GeprüftBibliothek

Inhaltszusammenfassung


The banking industry is currently, more than ever, on the move. Low interest rates, EU-driven regulatory requirements and particularly the proceedings in digitalization have led the banking industry into a new age of banking. The digitalization of business processes and banking services have forced the banks to rethink their business model. As a consequence, the multi-channel approach needs to be extended by an interactive communication service called Video Banking. Video Banking enables cust...The banking industry is currently, more than ever, on the move. Low interest rates, EU-driven regulatory requirements and particularly the proceedings in digitalization have led the banking industry into a new age of banking. The digitalization of business processes and banking services have forced the banks to rethink their business model. As a consequence, the multi-channel approach needs to be extended by an interactive communication service called Video Banking. Video Banking enables customers to conduct their banking activities independent from their location by using a smartphone or notebook. Since Video Banking is a relatively new service in the banking industry, the customers are not acquainted with it that far. To launch Video Banking successfully, the customers need to be convinced by the new service. » weiterlesen» einklappen

Autoren


Müller, Michael (Autor)
Jäger, Lars (Herausgeber)

Klassifikation


DDC Sachgruppe:
Wirtschaft

Verknüpfte Personen


Beteiligte Einrichtungen