Inhaltszusammenfassung

An important question in field studies concerning mobility is where on the vehicles to apply labels of the involved institutions. Research institutions and participating companies might typically have conflicting ideas concerning the design and labels as some want to avoid manipulation of the participants while the others want to maximize the advertising effects. To minimize any negative influence of such labels on the behavior of the participants, the appearance of the vehicle with the label...An important question in field studies concerning mobility is where on the vehicles to apply labels of the involved institutions. Research institutions and participating companies might typically have conflicting ideas concerning the design and labels as some want to avoid manipulation of the participants while the others want to maximize the advertising effects. To minimize any negative influence of such labels on the behavior of the participants, the appearance of the vehicle with the labels should be as pleasant as ...» weiterlesen» einklappen

Autoren

Klassifikation

DFG Fachgebiet:
Informatik

DDC Sachgruppe:
Informatik