Low cost carriers going hybrid : evidence from Europe
Journal of air transport management. Bd. 23. Elsevier Science 2012 S. 54 - 58
Erscheinungsjahr: 2012
ISBN/ISSN: 0969-6997
Publikationstyp: Zeitschriftenaufsatz
Sprache: Englisch
Doi/URN: 10.1016/j.jairtraman.2012.01.015
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Inhaltszusammenfassung
This paper reports the findings of a survey on European airlines often categorized as low-cost carriers to see to which extent they have changed their business model towards a hybrid strategy, adopting features of full service network airlines. Data is provided on relative frequencies of attributes of the low-cost business model retained and modified respectively. The survey concludes that short-haul airline business models in Europe converge. A large percentage of low-cost carriers has evolv...This paper reports the findings of a survey on European airlines often categorized as low-cost carriers to see to which extent they have changed their business model towards a hybrid strategy, adopting features of full service network airlines. Data is provided on relative frequencies of attributes of the low-cost business model retained and modified respectively. The survey concludes that short-haul airline business models in Europe converge. A large percentage of low-cost carriers has evolved into hybrid carriers which blend low-cost traits with those of full service network carriers.» weiterlesen» einklappen
Klassifikation
DFG Fachgebiet:
Wirtschaftswissenschaften
DDC Sachgruppe:
Handel, Kommunikation, Verkehr