The Role of Evaluative Conditioning in Attitude Formation
Current Directions in Psychological Science. Bd. 20. H. 3. Thousand Oaks, CA: Sage 2011 S. 192 - 196
Erscheinungsjahr: 2011
ISBN/ISSN: 0963-7214
Publikationstyp: Zeitschriftenaufsatz
Sprache: Englisch
Doi/URN: 10.1177/0963721411408771
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Inhaltszusammenfassung
In this article, we address how attitudes are acquired. We present evaluative conditioning (EC) as an explanation for attitude formation and attitude change. EC refers to changes in liking due to pairings of affectively meaningful and neutral stimuli. We discuss four different theoretical accounts of EC and outline current issues and avenues for future research.
Klassifikation
DFG Fachgebiet:
Psychologie
DDC Sachgruppe:
Psychologie
