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The TAR effect: When the ones who dislike become the ones who are disliked

Personality and social psychology bulletin. Bd. 34. H. 9. Thousand Oaks, CA: Sage 2008 S. 1276 - 1289

Erscheinungsjahr: 2008

ISBN/ISSN: 0146-1672 ; 1552-7433

Publikationstyp: Zeitschriftenaufsatz

Sprache: Englisch

Doi/URN: 10.1177/0146167208318952

Volltext über DOI/URN

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Inhaltszusammenfassung


Four studies tested whether a source's evaluations of other individuals can recursively transfer to the source, such that people who like others acquire a positive valence, whereas people who dislike others acquire a negative valence (Transfer of Attitudes Recursively; TAR). Experiment 1 provides first evidence for TAR effects, showing recursive transfers of evaluations regardless of whether participants did or did not have prior knowledge about the (dis)liking source. Experiment 2 shows that...Four studies tested whether a source's evaluations of other individuals can recursively transfer to the source, such that people who like others acquire a positive valence, whereas people who dislike others acquire a negative valence (Transfer of Attitudes Recursively; TAR). Experiment 1 provides first evidence for TAR effects, showing recursive transfers of evaluations regardless of whether participants did or did not have prior knowledge about the (dis)liking source. Experiment 2 shows that previously but not subsequently acquired knowledge about targets that were (dis)liked by a source overrode TAR effects in a manner consistent with cognitive balance. Finally, Experiments 3 and 4 demonstrate that TAR effects are mediated by higher order propositional inferences (in contrast to lower order associative processes), in that TAR effects on implicit attitude measures were fully mediated by TAR effects on explicit attitude measures. Commonalities and differences between the TAR effect and previously established phenomena are discussed.» weiterlesen» einklappen

  • attitude formation, cognitive balance, implicit measures, persuasion, transference

Autoren


Gawronski, Bertram (Autor)

Klassifikation


DFG Fachgebiet:
Psychologie

DDC Sachgruppe:
Psychologie

Verknüpfte Personen


Eva Walther

Beteiligte Einrichtungen