Why Do We Like the iPhone? The Role of Evaluative Conditioning in Attitude Formation
Social and Personality Psychology Compass. Bd. 5. H. 7. Oxford: Wiley-Blackwell 2011 S. 473 - 486
Erscheinungsjahr: 2011
ISBN/ISSN: 1751-9004
Publikationstyp: Zeitschriftenaufsatz
Sprache: Englisch
Doi/URN: 10.1111/j.1751-9004.2011.00366.x
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Inhaltszusammenfassung
Evaluative conditioning (EC) is the change in liking due to the paring of an affectively meaningful and a neutral stimulus. Starting with the exemplary question of why we like the iPhone, this article provides an overview of past and present research and gives an outlook to future research on this topic. We outline four different theoretical EC accounts and discuss how each account is consistent with current empirical evidence.
Klassifikation
DFG Fachgebiet:
Psychologie
DDC Sachgruppe:
Psychologie
