Inhaltszusammenfassung

This paper gives an overview about the evolving Indian commercial vehicle (CV) industry, factors promoting and restricting the growth of this industry, current practices and processes and government policies to attract global OEMs at the same time protecting domestic players. The paper will be emphasizing on CV sector and its subdivision in India. Indian CV industry, which has shown massive growth in production and exports since past few years, was strongly dominated by Tata Motors (former T...This paper gives an overview about the evolving Indian commercial vehicle (CV) industry, factors promoting and restricting the growth of this industry, current practices and processes and government policies to attract global OEMs at the same time protecting domestic players. The paper will be emphasizing on CV sector and its subdivision in India. Indian CV industry, which has shown massive growth in production and exports since past few years, was strongly dominated by Tata Motors (former TELCO) and Ashok Leyland, but now they are set to witness a competition as global players urge to get a slice of one of the fastest growing economies. Those looking to penetrate in India include Daimler and MAN of Germany, Volvo of Sweden, Nissan of Japan and Navistar and General Motors of the US. They all have their own way to get hold into the Indian market. Two case studies of TATA Motors and Daimler India Commercial Vehicles will be discussed, one representing a group of domestic OEMs and other a group of foreign OEMs. Their market structure, strategies and responses will be addressed based upon the challenges faced by those two OEMs. Finally, based upon comparative study, possible improvements and lessons learned will be addressed with respect to two case studies in context with different market strategies that the companies have employed.» weiterlesen» einklappen

Autoren

Klassifikation

DFG Fachgebiet:
Sozialwissenschaften

DDC Sachgruppe:
Wirtschaft