Inhaltszusammenfassung

General Motors (GM), the world’s largest automaker in 2011, has been tremendously affected by the 2008-2009 automotive industry crisis. Although being stock market relisted since November 2010, the GM recovery process still remains open-ended. GM’s reorganization is heavily affecting it’s most important European subsidiary, Adam Opel AG, which remains in the focus of actual trouble-shooting interventions. Therefore, the question to be addressed is the analysis of Opel’s trajectory being affec...General Motors (GM), the world’s largest automaker in 2011, has been tremendously affected by the 2008-2009 automotive industry crisis. Although being stock market relisted since November 2010, the GM recovery process still remains open-ended. GM’s reorganization is heavily affecting it’s most important European subsidiary, Adam Opel AG, which remains in the focus of actual trouble-shooting interventions. Therefore, the question to be addressed is the analysis of Opel’s trajectory being affected by GM’s restructuring. Hence, the following analytical dimensions will be of special interest: focussing on markets, regarding the productive organization, and, finally, looking at company governance processes, may stimulate discussion about Opel’s actual situation and future prospects. Keywords: trajectory, Opel, General Motors, markets, productive organization, product policy, company governance » weiterlesen» einklappen

Autoren

Klassifikation

DFG Fachgebiet:
Sozialwissenschaften

DDC Sachgruppe:
Sozialwissenschaften, Soziologie