Inhaltszusammenfassung

The COVID-19 pandemic and its associated restrictions have triggered a surge in digital interactions This shift has prompted an essential inquiry into how companies have adapted their communication strategies and topic selection to address the pandemic’s impact. Through a comprehensive empirical analysis of DAX tweets, we find evidence that corporate communication is moving beyond purely business-related updates Instead, it now encompasses socio-political themes, significantly influenced by t...The COVID-19 pandemic and its associated restrictions have triggered a surge in digital interactions This shift has prompted an essential inquiry into how companies have adapted their communication strategies and topic selection to address the pandemic’s impact. Through a comprehensive empirical analysis of DAX tweets, we find evidence that corporate communication is moving beyond purely business-related updates Instead, it now encompasses socio-political themes, significantly influenced by the pandemic Our findings underscore the importance for companies to proactively and responsively engage with diverse subjects in their communication practices to meet the expectations of their stakeholders Embracing this approach will prove critical in navigating the ever-changing landscape of stakeholder needs in the future.» weiterlesen» einklappen

Autoren

Klassifikation

DFG Fachgebiet:
Wirtschaftswissenschaften

DDC Sachgruppe:
Wirtschaft