Inhaltszusammenfassung

In recent years perceived value has attracted significant attention among marketing scholars. Recently, Sweeney and Soutar (2001) identified four dimensions of consumer perceived value (CPV) and developed scales to measure these dimensions. Their CPV scale, based on previous research in Australia, was administered to consumers in Germany. We assess the cross-cultural validity of the measure of consumer perceived value (Study 1). After validating the CPV scale, an abbreviated version of the CP...In recent years perceived value has attracted significant attention among marketing scholars. Recently, Sweeney and Soutar (2001) identified four dimensions of consumer perceived value (CPV) and developed scales to measure these dimensions. Their CPV scale, based on previous research in Australia, was administered to consumers in Germany. We assess the cross-cultural validity of the measure of consumer perceived value (Study 1). After validating the CPV scale, an abbreviated version of the CPV scale (with 12 items) is proposed and assessed that has equally good dimensional properties as the original version. In Study 2, using a second sample, we validate and apply the abbreviated version of the CPV scale.» weiterlesen» einklappen

Autoren

Klassifikation

DFG Fachgebiet:
Wirtschaftswissenschaften

DDC Sachgruppe:
Wirtschaft