References in Industrial Marketing: A Qualitative Analysis of the Utilization of References in Mechanical Engineering Firms
Dheeraj Sharma (Hrsg). Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference; Lille, France; July 16, 2010. Gorgan: Gorgan University of Agricultural Sciences and Natural Resources 2010 S. 34
Erscheinungsjahr: 2010
ISBN/ISSN: 978-3-319-18695-5
Publikationstyp: Diverses (Konferenzbeitrag)
Sprache: Englisch
Doi/URN: 10.1007/978-3-319-18696-2_11
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Inhaltszusammenfassung
Even though the mechanical engineering industry in Germany suffers severely from the current global economic crisis, it is still a very important part of the German economy. Goods like manufacturing machines or power plants that are manufactured by mechanical engineering firms are complex, mostly individually planned and assembled for individual customers. Given that those machines in most cases are not standardized, their quality can not be evaluated before the actual purchase. Therefore, po...Even though the mechanical engineering industry in Germany suffers severely from the current global economic crisis, it is still a very important part of the German economy. Goods like manufacturing machines or power plants that are manufactured by mechanical engineering firms are complex, mostly individually planned and assembled for individual customers. Given that those machines in most cases are not standardized, their quality can not be evaluated before the actual purchase. Therefore, potential customers need to trust in the reliability and capabilites of their supplier.» weiterlesen» einklappen
Klassifikation
DFG Fachgebiet:
Wirtschaftswissenschaften
DDC Sachgruppe:
Wirtschaft
