Inhaltszusammenfassung

As the competition on TV markets is still rising, TV networks are in constant need of new programs. This study explores TV series spin-offs as an innovation strategy that builds on successful formats, yet, offers new storylines to the viewers. TV networks aim to reduce the innovation risk by providing series that are more or less familiar to viewers. The empirical study reported in this paper aims to create a model of determinants for the spin-offs’ success and therefore adopts a qualitative ...As the competition on TV markets is still rising, TV networks are in constant need of new programs. This study explores TV series spin-offs as an innovation strategy that builds on successful formats, yet, offers new storylines to the viewers. TV networks aim to reduce the innovation risk by providing series that are more or less familiar to viewers. The empirical study reported in this paper aims to create a model of determinants for the spin-offs’ success and therefore adopts a qualitative approach. Five TV spin-offs (Law & Order: Special Victims Unit, Conviction, Angel, Frasier, and Joey) that stem from different genres and were both successful and failures were analyzed. The major factors determining spin-offs success were found to be l the parent show fan base, intertextuality of parent and spin-off, and consistency in factors like plot and character constellation in both parent series and spin-off. » weiterlesen» einklappen

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Klassifikation

DFG Fachgebiet:
Wirtschaftswissenschaften

DDC Sachgruppe:
Wirtschaft