Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Swoboda, Bernhard; Berg, Bettina; Pop, Alexander et al.
Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer AttributesEuropean Retail Research. Bd. 23. H. 1. 2009 S. 101 - 123
Swoboda, Bernhard; Meier, Markus; Morschett, Dirk et al.
Endorsing Product Brands Through a Standardized Corporate Brand – Cross National Perceptions and EffectsAmerican Marketing Association (AMA) Summer Educators? Conference Proceedings. Chicago. 2009
Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 23 Issue IWiesbaden: Gabler 2009
Schnedlitz, Peter; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 23 Issue IIWiesbaden: Gabler 2009
Swoboda, Bernhard; Foscht, Thomas; Maloles, Cesar et al.
Exploring how garment firms choose international sourcing‐ and sales‐country marketsJournal of Fashion Marketing and Management: An International Journal. Bd. 13. H. 3. Emerald 2009 S. 406 - 430
Swoboda, Bernhard; Foscht, Thomas; Pennemann, Karin
HandelsMonitor 2009: Internationalisierung des Handels - erfolgreiches "Going" & "Being International"Frankfurt, M.: Dt. Fachverl. 2009 247 S.
Swoboda, Bernhard; Zentes, Joachim; Elsner, Stefan
Internationalisation of Retail Firms: State of the Art after 20 Years of ResearchMarketing ZFP - Journal of Research and Mangagement. Bd. 5. H. JRM 2. C.H. Beck 2009 S. 105 - 128
Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna et al.
Moderating role of involvement in building a retail brandInternational Journal of Retail & Distribution Management. Bd. 37. H. 11. Emerald 2009 S. 952 - 974
Swoboda, Bernhard; Jager, Martin; Dabija, Dan Cristian
Schritt für Schritt: Erfolgreiche Internationalisierungsstufen von KMUMarketing Review St. Gallen. Bd. 26. H. 3. Springer Nature 2009 S. 10 - 15
Flecker, Johannes; Foscht, Thomas; Maloles III, Cesar et al.
Using Music to Create and Enhance Brand PersonalityAmerican Marketing Association (AMA) Winter Marketing Educators’ Conference Proceedings. Tampa. 2009 S. 54 - 56