Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Foscht, Thomas; Maloles, Cesar; Swoboda, Bernhard et al.
Debit and credit card usage and satisfaction: Who uses which and why - evidence from AustriaInternational Journal of Bank Marketing. Bd. 28. H. 2. Emerald 2010 S. 150 - 165
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard
Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?Journal of International Management. Bd. 16. H. 1. Elsevier BV 2010 S. 60 - 77
Swoboda, Bernhard; Elsner, Stefan; Foscht, Thomas et al.
Doing the Right Things and Doing the Things Right – Endorsers in Retail Store Flyer AdvertisingAssociation of Consumer Research. Bd. 37. 2010 S. 399 - 406
Schnedlitz, Peter; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 24 Issue IWiesbaden: Gabler 2010
Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter et al.
European Retail Research Volume 24 Issue IIWiesbaden: Gabler 2010
Sirgy, M. Joseph; Lee, Dong-Jin; Grzeskowiak, Stephan et al.
Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-beingSocial Indicators Research. Bd. 99. H. 3. Springer Nature 2010 S. 375 - 390
Swoboda, Bernhard; Löwenberg, Margot
The global sustainability initiative „Quality & Responsibility“ and the concept of „Performance based on Sustainability“ – The Henkel Example ; Case-Study ; Fallstudien-SammlungTrier, Düsseldorf: Henkel 2010 133 S.
Swoboda, Bernhard; Pop, Nicole A.; Dabija, Christian
Vertical Alliances between Retailers and Manufacturer Companies in the Fashion IndustryAmfiteatru Economic Journal. Bd. 12. H. 28. 2010 S. 634 - 649
Swoboda, Bernhard; Jager, Martin; Morschett, Dirk et al.
A Behavior-Based Analysis of the Changes of the Structure, Systems, and Culture in the Internationalization Processes over TimeInternational Business Research. Bd. 4. Emerald 2009 S. 41 - 65
Schülter, Andrea; Swoboda, Bernhard
Consequences of Grocery Retailer Internationalization on KAM Organization – Research Framework and HypothesesEuropean Retail Research. Bd. 23. H. 2. 2009 S. 23 - 49