Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Swoboda, Bernhard; Elsner, Stefan
Transferring the Retail Format Successfully into Foreign CountriesJournal of International Marketing. Bd. 21. H. 1. American Marketing Association (AMA) 2013 S. 81 - 109
Swoboda, Bernhard; Elsner, Stefan; Zentes, Joachim
Bedeutung institutionalisierter Markteintrittsstrategien in internationalen HandelsunternehmenMarkteintrittsstrategien – Dynamik und Komplexität – Tagungsband Kommission Internationales Management. Wiesbaden: Gabler 2012 S. 95 - 121
Swoboda, Bernhard; Schlüter, Andrea; Olejnik, Edith et al.
Does Centralising Global Account Management Activities in Response to International Retailers Pay Off?Management International Review. Bd. 52. H. 5. Springer Nature 2012 S. 727 - 756
by] Thomas Rudolph, [edited; [et al.], ...
European retail research Volume 26 Issue IWiesbaden: Gabler 2012
Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk et al.
Handbuch Handel : Strategien – Perspektiven – Internationaler Wettbewerb2. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2012
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus et al.
Purchase Intention toward Counterfeits - Antecedents and Consequences from Culturally Diverse CountriesAdvances in Consumer Research. Bd. 38. Duluth: Association for Consumer Research 2012 S. 636 - 637
Olejnik, Edith; Swoboda, Bernhard
SMEs' internationalisation patterns: descriptives, dynamics and determinantsInternational Marketing Review. Bd. 29. H. 5. Emerald 2012 S. 466 - 495
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus
The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic RetailersJournal of International Marketing. Bd. 20. H. 4. American Marketing Association (AMA) 2012 S. 72 - 95
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus et al.
The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors change the Route to SuccessAdvances for Consumer Research. Bd. 39. Duluth: Associations for Consumer Research 2012 S. 122 - 133
Swoboda, Bernhard; Olejnik, Edith; Morschett, Dirk
Changes in foreign operation modes: Stimuli for increases versus reductionsInternational Business Review. Bd. 20. H. 5. Elsevier BV 2011 S. 578 - 590