Inhaltszusammenfassung

In 4 experiments, the authors found evidence for negatively signed masked semantic priming effects (with category names as primes and exemplars as targets) using a new technique of presenting the masked primes. By rapidly interchanging prime and mask during the stimulus onset asynchrony, they increased the total prime exposure to a level comparable with that of a typical visible prime condition without increasing the number of participants having an awareness of the prime. The negative effect...In 4 experiments, the authors found evidence for negatively signed masked semantic priming effects (with category names as primes and exemplars as targets) using a new technique of presenting the masked primes. By rapidly interchanging prime and mask during the stimulus onset asynchrony, they increased the total prime exposure to a level comparable with that of a typical visible prime condition without increasing the number of participants having an awareness of the prime. The negative effect was observed for only low-dominance exemplars and not for high-dominance exemplars. The authors found it using lexical decision (Experiments 1 and 2), lexical decision with a response-window procedure (Experiment 3), and the pronunciation task (Experiment 4). The results are discussed with regard to different theories on semantic priming. (PsycINFO Database Record (c) 2016 APA, all rights reserved)» weiterlesen» einklappen

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DDC Sachgruppe:
Psychologie